Sometimes, buying food from a local food producer costs more money than buying mass-produced food. A start-up company in Seattle, called WOW Foods, makes truly delicious gluten-free cookies. These cookies — ginger-molasses; chocolate chip; peanut butter — are the size of a large man’s hand. In other words, they look like the chewy cookies that people who can eat gluten buy in their favorite local bakery. Each cookie costs about $2.50. You may be thinking — yikes! But think about it. How much would you pay for a treat at the bakery?
Why are WOW cookies so expensive? They are made with organic ingredients, the best-quality butter, the finest vanilla flavoring in the world, and natural cane juice, instead of bleached white sugar. These were conscious choices by the people who created the company. All those ingredients cost money. These cookies are worth it. If I am not making gluten-free cookies myself, I buy from this local, small business that insists on making the best cookies they can. That they are gluten-free is essential to my health. That I am supporting people who truly care about food is vital to my mind.
And now, WOW Baking is making brownies? And they are available for sale at the store across the street from me?
Life is good.